Overview
WallCraft is a platform that connects businesses and homeowners with talented mural artists, making it easier to transform spaces with unique, high-quality artwork. The platform solves the challenge of finding reliable artists by offering a curated selection, transparent pricing, and built-in project management tools.
Problems
Many business owners and homeowners struggle to find mural or graffiti artists who align with their vision and budget. The search often happens through social media, which lacks reliability, structured pricing, and secure communication.
Site Map
To ensure a seamless user experience, I developed a structured site map that outlines the platform’s key pages and navigation flow. This helps define how users interact with the site and find the right information quickly.
To create a user-centered solution, I explored the journey of potential clients—like Daniel, a business owner looking for a professional mural artist but facing issues with credibility and pricing transparency.
User Persona
Pain Points:
Hard to find reliable and affordable mural artists
Concerned about mismatched styles and lack of clear pricing
Prefers a secure platform to handle communication and transactions
Goals & Motivations:
Enhance his office space to create an engaging and creative atmosphere for employees and clients.
Use murals to reinforce his brand’s identity and make his agency’s workspace more memorable.
Add a unique, artistic touch to his home to reflect his personal style.
Support local artists and ensure high-quality, custom artwork.
Needs & Expectations:
Professional service with clear project timelines.
High-quality designs that align with his brand and aesthetic preferences.
Easy communication and collaboration throughout the process.
A seamless experience from concept to execution.
User Journey Map
To better understand how users interact with the platform, I mapped out Daniel’s journey from discovering WallCraft to successfully booking an artist. This visualization highlights pain points, opportunities, and key touchpoints that shape the experience.
Design Solution Process
Structuring the Information Architecture
I designed a logical and smooth user flow, ensuring that visitors can easily browse artists, view portfolios, and start a project without friction.
Creating Visuals
Using Roboto as the primary font and a vibrant color scheme with a white background, I aimed for a balance between artistic vibrancy and professionalism. The UI is clean yet creative, emphasizing artwork and artist profiles.
Implementing a Visual Style for All Elements
Navigation: Simple yet effective, guiding users seamlessly through the platform
Homepage: Engaging hero section, service highlights, and social proof via testimonials
Artist Portfolio Pages: Displaying each artist's creations in a scrollable gallery for seamless browsing.
How It Works Section: Clear step-by-step process (Consultation → Proposal → Execution → Completion)
Testimonials: Realistic and engaging client feedback to build trust
Final Mockup
A polished high-fidelity design was created, ensuring responsiveness and a smooth experience across devices.
Summary
WallCraft bridges the gap between mural artists and clients, offering a professional, secure, and visually engaging platform. By simplifying the hiring process and ensuring transparency, it makes high-quality mural art accessible for businesses and homeowners alike.