BRAND
Rider Family Farm
PROJECT
Rider Family Farm: A Fresh Welcoming Digital for Outdoor Adventures
SUMMARY
Rider Family Farm’s website needed a modern, user-friendly revamp to improve navigation, highlight key attractions, and enhance engagement. The redesign focuses on clear CTAs, immersive visuals, and a seamless browsing experience, making it easier for visitors to explore activities, plan visits, and stay updated.
ROLE
UX Designer
Web Designer
BRAND
Rider Family Farm
PROJECT
Rider Family Farm: A Fresh Welcoming Digital for Outdoor Adventures
SUMMARY
Rider Family Farm’s website needed a modern, user-friendly revamp to improve navigation, highlight key attractions, and enhance engagement. The redesign focuses on clear CTAs, immersive visuals, and a seamless browsing experience, making it easier for visitors to explore activities, plan visits, and stay updated.
ROLE
UX Designer
Web Designer
BRAND
Rider Family Farm
PROJECT
Rider Family Farm: A Fresh Welcoming Digital for Outdoor Adventures
SUMMARY
Rider Family Farm’s website needed a modern, user-friendly revamp to improve navigation, highlight key attractions, and enhance engagement. The redesign focuses on clear CTAs, immersive visuals, and a seamless browsing experience, making it easier for visitors to explore activities, plan visits, and stay updated.
ROLE
UX Designer
Web Designer
Overview
Overview
Overview
Rider Family Farm is an agricultural-themed experience offering a variety of outdoor activities, a corn maze, farm animals, food & beverages, and a gift shop. The goal of this web redesign is to modernize the visuals, improve navigation, and highlight the farm’s unique features through a clean, engaging, and user-centered design.
Rider Family Farm is an agricultural-themed experience offering a variety of outdoor activities, a corn maze, farm animals, food & beverages, and a gift shop. The goal of this web redesign is to modernize the visuals, improve navigation, and highlight the farm’s unique features through a clean, engaging, and user-centered design.
Rider Family Farm is an agricultural-themed experience offering a variety of outdoor activities, a corn maze, farm animals, food & beverages, and a gift shop. The goal of this web redesign is to modernize the visuals, improve navigation, and highlight the farm’s unique features through a clean, engaging, and user-centered design.
Problems
Problems
Problems
Upon visiting the current website, I noticed a lack of clarity and user engagement:
As a user, I found no clear title or description of what the farm offers, making it difficult to understand the purpose of the site at first glance.
The visuals feel outdated and cluttered, leaving no room to breathe, which makes navigating the content overwhelming.
The color palette is underwhelming, using too many colors simultaneously, which takes away from a professional and elegant presentation.
Overuse of sponsor logos and unnecessary content creates visual noise, detracting from the farm’s core message.
These issues make the user experience confusing and fail to communicate the farm’s charm and unique value proposition.
Upon visiting the current website, I noticed a lack of clarity and user engagement:
As a user, I found no clear title or description of what the farm offers, making it difficult to understand the purpose of the site at first glance. The visuals feel outdated and cluttered, leaving no room to breathe, which makes navigating the content overwhelming. The color palette is underwhelming, using too many colors simultaneously, which takes away from a professional and elegant presentation. Overuse of sponsor logos and unnecessary content creates visual noise, detracting from the farm’s core message. These issues make the user experience confusing and fail to communicate the farm’s charm and unique value proposition.
Upon visiting the current website, I noticed a lack of clarity and user engagement:
As a user, I found no clear title or description of what the farm offers, making it difficult to understand the purpose of the site at first glance. The visuals feel outdated and cluttered, leaving no room to breathe, which makes navigating the content overwhelming. The color palette is underwhelming, using too many colors simultaneously, which takes away from a professional and elegant presentation. Overuse of sponsor logos and unnecessary content creates visual noise, detracting from the farm’s core message. These issues make the user experience confusing and fail to communicate the farm’s charm and unique value proposition.
To much logo showed up at the same time, detracting from the farm’s core message.
To much logo showed up at the same time, detracting from the farm’s core message.
To much logo showed up at the same time, detracting from the farm’s core message.
As a user, I found no clear title or description of what the farm offers.
As a user, I found no clear title or description of what the farm offers.
As a user, I found no clear title or description of what the farm offers.
To better understand how to enhance the website experience, we analyzed who the primary users are. This led us to define a key user persona that represents the farm’s target audience—someone looking for a fun, family-friendly outdoor experience with clear information and an easy booking process.
To better understand how to enhance the website experience, we analyzed who the primary users are. This led us to define a key user persona that represents the farm’s target audience—someone looking for a fun, family-friendly outdoor experience with clear information and an easy booking process.
To better understand how to enhance the website experience, we analyzed who the primary users are. This led us to define a key user persona that represents the farm’s target audience—someone looking for a fun, family-friendly outdoor experience with clear information and an easy booking process.
User Persona
User Persona
User Persona
User Persona: The Family Planner
User Persona: The Family Planner
User Persona: The Family Planner
Name: Sarah Johnson
Age: 34
Occupation: Stay-at-home mom
Location: Suburban area, lives 20 minutes away from the farm
Name: Sarah Johnson
Age: 34
Occupation: Stay-at-home mom
Location: Suburban area, lives 20 minutes away from the farm
Name: Sarah Johnson
Age: 34
Occupation: Stay-at-home mom
Location: Suburban area, lives 20 minutes away from the farm
BIO
BIO
BIO
Sarah is a mother of two kids, aged 7 and 10. She loves planning fun and educational activities for her family on weekends or during school breaks. She prefers destinations that offer both entertainment and opportunities for her kids to learn something new. Sarah frequently looks for family-friendly spots online, often relying on reviews, websites, and social media for planning.
Sarah is a mother of two kids, aged 7 and 10. She loves planning fun and educational activities for her family on weekends or during school breaks. She prefers destinations that offer both entertainment and opportunities for her kids to learn something new. Sarah frequently looks for family-friendly spots online, often relying on reviews, websites, and social media for planning.
Sarah is a mother of two kids, aged 7 and 10. She loves planning fun and educational activities for her family on weekends or during school breaks. She prefers destinations that offer both entertainment and opportunities for her kids to learn something new. Sarah frequently looks for family-friendly spots online, often relying on reviews, websites, and social media for planning.
Interests
Interests
Interests
Spending quality time outdoors with her family.
Participating in hands-on activities like animal interactions or seasonal events.
Sharing family adventures on social media.
Supporting local businesses, especially those with a family-friendly ethos.
Spending quality time outdoors with her family. Participating in hands-on activities like animal interactions or seasonal events. Sharing family adventures on social media. Supporting local businesses, especially those with a family-friendly ethos.
Spending quality time outdoors with her family. Participating in hands-on activities like animal interactions or seasonal events. Sharing family adventures on social media. Supporting local businesses, especially those with a family-friendly ethos.
Goals
Goals
Goals
Discover activities: Find a single destination where her entire family can enjoy diverse activities.
Plan ahead: Clearly see ticket prices, timings, and policies to avoid last-minute surprises.
Create memories: Capture photos/videos and create lasting memories with her kids.
Discover activities: Find a single destination where her entire family can enjoy diverse activities.
Plan ahead: Clearly see ticket prices, timings, and policies to avoid last-minute surprises.
Create memories: Capture photos/videos and create lasting memories with her kids.
Discover activities: Find a single destination where her entire family can enjoy diverse activities.
Plan ahead: Clearly see ticket prices, timings, and policies to avoid last-minute surprises.
Create memories: Capture photos/videos and create lasting memories with her kids.
Needs & Expectations
Needs & Expectations
Needs & Expectations
Ease of navigation: A simple and intuitive website with all the key information easily accessible (e.g., tickets, hours, activities).
Modern visuals: A visually engaging website that reflects the fun and lively atmosphere of the farm.
Child-friendly focus: Assurance that the farm has activities suitable for kids of different ages.
Convenient booking process: Simple, quick options to buy tickets and understand policies.
Ease of navigation: A simple and intuitive website with all the key information easily accessible (e.g., tickets, hours, activities).
Modern visuals: A visually engaging website that reflects the fun and lively atmosphere of the farm.
Child-friendly focus: Assurance that the farm has activities suitable for kids of different ages.
Convenient booking process: Simple, quick options to buy tickets and understand policies.
Ease of navigation: A simple and intuitive website with all the key information easily accessible (e.g., tickets, hours, activities).
Modern visuals: A visually engaging website that reflects the fun and lively atmosphere of the farm.
Child-friendly focus: Assurance that the farm has activities suitable for kids of different ages.
Convenient booking process: Simple, quick options to buy tickets and understand policies.
Pain Points
Pain Points
Pain Points
Lack of clarity on offerings: The current website doesn't immediately convey what the farm provides, leaving her unsure if it’s worth the trip.
Visual overwhelm: Outdated design and excessive colors make the website feel cluttered, causing frustration during her planning process.
Confusing navigation: Scrolling endlessly or not finding a clear CTA makes it hard to get the details she needs.
No emphasis on standout features: The unique selling points of the farm are not highlighted, making it seem less special than other destinations.
Lack of clarity on offerings: The current website doesn't immediately convey what the farm provides, leaving her unsure if it’s worth the trip.
Visual overwhelm: Outdated design and excessive colors make the website feel cluttered, causing frustration during her planning process.
Confusing navigation: Scrolling endlessly or not finding a clear CTA makes it hard to get the details she needs.
No emphasis on standout features: The unique selling points of the farm are not highlighted, making it seem less special than other destinations.
Lack of clarity on offerings: The current website doesn't immediately convey what the farm provides, leaving her unsure if it’s worth the trip.
Visual overwhelm: Outdated design and excessive colors make the website feel cluttered, causing frustration during her planning process.
Confusing navigation: Scrolling endlessly or not finding a clear CTA makes it hard to get the details she needs.
No emphasis on standout features: The unique selling points of the farm are not highlighted, making it seem less special than other destinations.
The journey map illustrates Sarah’s experience from discovering the farm to purchasing tickets and attending an event. By analyzing her journey, we identified areas where the experience could be improved, such as streamlining the booking process and enhancing event visibility.
The journey map illustrates Sarah’s experience from discovering the farm to purchasing tickets and attending an event. By analyzing her journey, we identified areas where the experience could be improved, such as streamlining the booking process and enhancing event visibility.
The journey map illustrates Sarah’s experience from discovering the farm to purchasing tickets and attending an event. By analyzing her journey, we identified areas where the experience could be improved, such as streamlining the booking process and enhancing event visibility.
Problem Statement
Problem Statement
Problem Statement
Sarah Johnson is planning a holiday for her family to create meaningful memories and enjoy activities that are both fun and educational. As she navigates the website, she feels confused and overwhelmed. The lack of clear titles and guidance leaves her unsure of what the destination offers, while the cluttered and outdated design makes the experience feel less welcoming. She’s looking for something simple and inviting, where she can easily find the information she needs to plan a perfect day with her children without unnecessary frustration.
Sarah Johnson is planning a holiday for her family to create meaningful memories and enjoy activities that are both fun and educational. As she navigates the website, she feels confused and overwhelmed. The lack of clear titles and guidance leaves her unsure of what the destination offers, while the cluttered and outdated design makes the experience feel less welcoming. She’s looking for something simple and inviting, where she can easily find the information she needs to plan a perfect day with her children without unnecessary frustration.
Sarah Johnson is planning a holiday for her family to create meaningful memories and enjoy activities that are both fun and educational. As she navigates the website, she feels confused and overwhelmed. The lack of clear titles and guidance leaves her unsure of what the destination offers, while the cluttered and outdated design makes the experience feel less welcoming. She’s looking for something simple and inviting, where she can easily find the information she needs to plan a perfect day with her children without unnecessary frustration.
Solution We Offer
Solution We Offer
Solution We Offer
Modernize Visual Design: Implement a clean and visually appealing layout that reflects the farm's fun, family-friendly, and agricultural themes.
Clarify Information Architecture: Simplify navigation with clear menus and CTAs, ensuring users can easily find ticket options, activities, and policies.
Enhance Booking Process: Provide a seamless and intuitive way for users to purchase tickets, renew season passes, and plan group visits.
Modernize Visual Design: Implement a clean and visually appealing layout that reflects the farm's fun, family-friendly, and agricultural themes.
Clarify Information Architecture: Simplify navigation with clear menus and CTAs, ensuring users can easily find ticket options, activities, and policies.
Enhance Booking Process: Provide a seamless and intuitive way for users to purchase tickets, renew season passes, and plan group visits.
Modernize Visual Design: Implement a clean and visually appealing layout that reflects the farm's fun, family-friendly, and agricultural themes.
Clarify Information Architecture: Simplify navigation with clear menus and CTAs, ensuring users can easily find ticket options, activities, and policies.
Enhance Booking Process: Provide a seamless and intuitive way for users to purchase tickets, renew season passes, and plan group visits.
The Final Result
The Final Result
The Final Result
Key improvements include:
A visually striking homepage.
Clear CTAs for buying tickets and exploring activities.
A modern, spacious design that enhances readability and usability.
They also needed space for FB feed and upcoming event.
Key improvements include:
A visually striking homepage.
Clear CTAs for buying tickets and exploring activities.
A modern, spacious design that enhances readability and usability.
They also needed space for FB feed and upcoming event.
Key improvements include:
A visually striking homepage.
Clear CTAs for buying tickets and exploring activities.
A modern, spacious design that enhances readability and usability.
They also needed space for FB feed and upcoming event.
Summary
Summary
Summary
The redesigned Rider Family Farm website modernizes its visual identity, prioritizes ease of navigation, and places activities and CTAs front and center. With an updated look and improved user flow, the website delivers an immersive experience that mirrors the charm and excitement of visiting the farm itself.
The redesigned Rider Family Farm website modernizes its visual identity, prioritizes ease of navigation, and places activities and CTAs front and center. With an updated look and improved user flow, the website delivers an immersive experience that mirrors the charm and excitement of visiting the farm itself.
The redesigned Rider Family Farm website modernizes its visual identity, prioritizes ease of navigation, and places activities and CTAs front and center. With an updated look and improved user flow, the website delivers an immersive experience that mirrors the charm and excitement of visiting the farm itself.
LUTHFI
PRATAMA
Design is a journey, and I take it one step at a time—crafting each project with focus, intention, and precision. Every detail matters, ensuring that each design is not just complete, but truly refined before moving forward.